(Because you need a video as original as the awesome Barenaked Ladies; We wouldn’t have to eat Kraft Dinner.But we would eat Kraft Dinner. Of course we would, we’d just eat more.
And buy really expensive ketchup with it.That’s right, all the fanciest Dijon Ketchup. Mmmmmm.)
These days, everyone is preaching about the new marketing strategy: Two examples are the 80/20 marketing, and content marketing style. I do use this style in part, but I think its important to realize that the internet is a 24/7 business. That’s the awesome thing about it right? Research shows that people go through their feeds for a few minutes at a time several times a day. We all know that most of us take our phones to the restroom to give ourselves a little break from the day. Go on admit it, we all do it.
Your content marketing strategy should reflect that as well. Yes, we shouldn’t be shamelessly promoting ourselves all the time. My 11 year old and I tend to spend a lot of time together. I work from home, basically, and he is home-schooled. The result is that we bounce a lot of ideas off each other. As we talked about me writing this article, he said but Mommy why would you want to share this strategy with everyone? Then everyone will have it and they can use it. Yes! They will. The thing to remember is this: There is enough to go around for everybody! There is enough business. There is enough strategy. There is enough for everyone. Sure a million dollars would be nice, but I’m happy to settle for enough.
Psychology and Marketing: The perfect pair!
That being said, I have been using a combination of the content marketing strategy, the 80-20 strategy, and my own strategy. Each time you work for a business, or you are trying to build their brand, put yourself into the mindset of the client. If you are working for a company, like I do with my Marketing Firm, PsychMediaOne, you have to put yourself in the client’s client mindset. Always remembering that and how people look through their feeds there are ways to split up the strategy to entail everything and to tailor it completely to their business.
This is my typical day in my business on the way to a million dollars:
- I check any notifications for every social media platform first thing when I get up. Spend this time responding to notifications but nothing else. Now is not the time to go down the internet rabbit hole following links.
- Now I’m going to return any phone calls I needed to return, emails I need to send, follow-ups with clients.
- A couple of hours later, I spend a little time going through feeds, re-tweeting on Twitter, commenting, liking, reading articles from WordPress. This is the time to go down the rabbit hole. You’ve worked yourself into giving a little extra time and if you work online, this is part of your job. Don’t take the first photo you find and use it in an article. Look for a while. It will pay off.
- Now, if I have errands to run or things to do this is when I will usually do them. Depending on what is going on, I will check in with little man on school (although he’s pretty stuck on the idea of being out for summer), we’ll do family things, go swimming, have dinner, etc.
- After dinner or family time, when we’re relaxing, I’ll spend a little time searching for funny images or news of the day or anything relevant I can post for each of my businesses and then post them. By this time, Twitter, Instagram, Pinterest, my blog, etc have been posted to at least 2-3 times depending on what’s required from each one. For example, I only post to my blog once a day, usually, but Twitter requires at least 2-3 posts a day plus a couple of re-tweets and comments. Pinterest seems to work best if you post to each board a couple of pins a day and creates another board every week of something new.
- Before bed, I’ll double check notifications, make some answers, re-tweet, go through feeds, etc for an hour or so. Usually, the hubbs likes playing his game while we watch T.V. and I used to hate it. Now, I let him play his game while I run through a few feeds so it works out well for everyone!
I also strongly discourage buying followers. This is a ludicrous practice. I’m not sure how it got started except for the lure of numbers, but it does absolutely nothing for your business and I can think of about 1,000 ways to spend that money.
If you want a million dollars, you’ll find the way to spend it wisely too!
After much thought and deliberation, I’ve decided to make a clean break and change the company name before I go any further. Therefore, the former Global Media Mavens is now PsychMediaOne. Website is under construction. Until then, please join us on:
- (Instagram) PsychMediaOne
- (FB) PsychMediaOne
- (Pintrest) PsychMediaOne
- (Twitter) @psych_media1